80/20 Principle

Notable Strategies for Small Business Marketing Success

Notable Strategies for Small Business Marketing Success (A Fresh Serving of Notables) Dear Small Business Owner & Marketing Warrior: Claude Hopkins, the Aristotle of Advertising, once said: “Advertising is much like war, minus the venom….We are usually out to capture others’ citadels or garner others’ trade….We must have training and experience, and also powerful marketing weapons… and we…

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