Newhouse Notables

Welcome to your first issue of Newhouse Notables, a series of blog posts about how to boost the response to your small business marketing and advertising efforts… online and off.

Past president of ITT (the late) Harold S. Geneen said: “In the business world, everyone is paid in two coins: cash and experience. Take the experience first; the cash will come later.” Great advice for this series of articles.

The marketing and copywriting secrets I’ll be sharing with you were revealed to me by several of the world’s greatest marketing, advertising and copywriting legends the world has ever known.

The Newhouse Notables are based not on opinions, but proven strategies developed and used by several of the greatest copywriters of all-time… by myself and my clients – tested and perfected after investing tens of millions of dollars in scientific direct response tests (no guesswork here).

Notable Strategies for Small Business Marketing Success

Notable Strategies for Small Business Marketing Success (A Fresh Serving of Notables) Dear Small Business Owner & Marketing Warrior: Claude Hopkins, the Aristotle of Advertising, once said: “Advertising is much like war, minus the venom….We are usually out to capture others’ citadels or garner others’ trade….We must have training and experience, and also powerful marketing weapons… and we…

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The Pistévo Technique

The Pistévo Technique Stand for Something (with Integrity)… and You’ll Never Stand Alone. Dear Small Business Owner & Marketer; My name is Ken Newhouse and I want to welcome to your first issue of Newhouse Notables, a series of articles about how to boost the response to your internet marketing, small business and advertising efforts… online and…

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