You Will Learn How To Attract More Clients Quickly And Easily And Increase Your Revenue By Multiples
This article was created to help you get clients now by giving you eight incredibly-effective, methods and generate immediate sales.
Additionally, I’m going to show you a formula you can apply to those strategies that can help you become truly wealthy.
Specifically, you’ll learn how to increase the lifetime value of your clients so you can make more money with the same effort.
instead of asking “How can I Get Clients Now?” You should instead ask: ”How can I Get Clients Now and Also Create Trust Today?
Achieving this goal requires that the fundamental question behind all advertising, marketing and selling be changed. So, instead of asking “How can I Get Clients Now?” You should instead ask: ”How can I Get Clients Now and Also Create Trust Today?
The strategies I’ve outlined below are incredibly effective and will certainly help you get clients now. But when you add the trust factor to these strategies, they can make you wealthy.
If I can show you strategies and methods that will help you get clients now, you will make money quickly. However, if I can also show you how to increase the lifetime value of each client I can double or triple your income just as quickly.
Does The Thought Of Doubling Or Tripling Your Revenue Without Having To Work Harder Appeal To You?
Now, if you’re like my most successful clients, the thought of doubling or tripling your income appeals to you. Especially when you can achieve this feat without having to do more work. So, before we start discussing client acquisition strategies and tactics, we have to ask ourselves another question:
What will the relationship with me have to be like, in order for my client to stay married to me for life? Tactics for attracting clients abound, but strategies for helping you become wealthy from the clients you acquire are rare.
The above question requires you to look at this process from your client’s point of view. To do that, you have to have an intimate understanding of the people you consider ideal clients.
Knowing The Answer To These Ten Questions Can Catapult You Ahead Of 95% Of Your Competitors
Knowing answers to these ten questions about your ideal clients will help you understand them better than 95% of your competitors. More importantly, it will help you increase the lifetime value of each new client you acquire.
Here are the questions:
- What keeps them awake at night, indigestion boiling up their esophagus, eyes open, staring at the ceiling?
- They are afraid of what?
- Who are they angry at? What are they angry about?
- Name their top three daily frustrations?
- Identify important trends are occurring and will occur in their business or lives?
- Can you name desires they secretly, ardently crave most?
- Is there a built-in bias to the way they make decisions? (Example: dentists = extremely analytical.)
- Do they have their own language?
- Who else is selling something similar to them, and how?
- Which of your competitors has tried selling them something similar, and how has that effort failed?
Okay, here are eight of the most-effective strategies you can use to get clients now and grow your business:
#1: Get Outcome-Based Video Testimonials from Your Best Clients
I’m starting with this strategy first for a very important reason. Client testimonials on video will increase the effectiveness of the other strategies by multiples.
Our prospective clients are being bombarded with marketing messages, outrageous claims and unbelievable promises more and more. As a result, they have become more skeptical than ever.
And while you may have an amazing product or spectacular service, more times than you realize your claims are not believed. The best way to overcome your prospect’s skepticism, is to leverage the power of social proof. You accomplish this by letting your best, happiest, most-delighted clients do the marketing and selling for you.
How do you do that? You simply interview your best clients using scripted, well thought-out questions that lead to outcome-based answers. Edited videos contain short snippets where your clients are sharing stories about how much you have helped them.
Client Testimonials On Video Are One Of The Most-Powerful Forms Of Social Proof You Can Use To Get More Clients
Prospective clients find video testimonials from your existing clients more believable than your claims by a 10/1 ratio. Your clients aren’t selling anything. They don’t have “skin in the game” or a vested interest in the claims they’re making.
When you use testimonial videos with your get clients now strategies, the quality of your prospects will also increase. Prospects in your sales presentations will oftentimes be “pre-sold” on what you’re selling after seeing these videos.
We created a powerful training that teaches you how to get outcome-based video testimonials from your clients. You can download the full-version of our video testimonial system here 100% free. No email required.
#2: Create A Dedicated Referral Program
Most business owners foolishly focus on methods on only new clients and methods they can use to get clients now. Before I reveal how to get more referrals, ask yourself if you’re committing one (or more) of these referral-marketing sins:
- Not having a system for consistently generating referrals because of the need to invest time, money and effort?
- You don’t have a built-in warning system in your business that tells you when you’re about to lose an existing client?
- Do you have a system in place to rescue lost clients… Nope!
- The thought of creating a client Referral system seems like too hard or like a bad investment. Perhaps you don’t want existing clients to think you’re unprofessional or pushy so you don’t ask for referrals?
Having A Sense Of "Entitlement" Prevents Most Business Owners From Pursuing Referrals Proactively
Two of the biggest mistakes I see Clients make is caused by a sense of entitlement. They expect clients to refer to them and/or when they get referrals they take them for granted.
What causes people to operate with this mindset? I think one word says it best: entitlement.
Unfortunately, many business owners see the process of referral generation as unmanageable, as random acts by clients. Creating a referral system for some is about as appealing as trying get alley cats to march in formation.
But make no mistake about it. One of the best methods you can use to get clients now is to create systematized client retention and multiplication through referrals.
#3: Create And Leverage Strategic Joint Venture Partnerships (JV)
When working with new clients and when starting a new Sales Control training, I like to ask the following question: “What is the most valuable asset you have in your business?” Is it:
- Your location?
- The number of years that you’ve been in business?
- Capital equipment you own?
- Your employees?
- The products and services you sell?
- Possibly “you?”
Ask Yourself: What Is The Most Valuable Asset Your Business Owns?
The correct answer to all those questions for virtually every established business owner and professional is a resounding “NO!” The most valuable asset you own in your business is the relationship with your clients.
Practically speaking, you could lose every one of the things I listed above (including yourself) and if you still have clients you could rebuild. If you have a great relationship with clients, you still have a business.
You can lose employees and if you have clients, you can replace the employees and still have a business. “You” could be nearly killed by a dump truck (like me) and if you have clients you still have a business.
I was involved in a head-on car accident where a runaway dump truck hit me. This occurred while I was in practice as a chiropractor and it sidelined me for over a year. But because I had a good relationship with my patients, I was able to bring in two associate doctors to cover for me while I was out. My business survived.
The one thing you can’t lose without it destroying your business is the relationship (built on trust) with your clients. For an established business owner, that is the most valuable asset you own. And that asset can be leveraged and turned into a LOT of new clients for you through strategic joint ventures.
An Excellent Example Of How You Can Use A Strategic Joint Venture to Attract More Clients
Here’s an example of how a strategic joint ventures can work. When I was in practice as a chiropractor, I had several joint venture partners. These were other professionals that I trusted and had vetted.
One of my best JV partners was an orthodontist who specialized in helping patients with TMJ Dysfunction (TMD). The vast majority of patients I treated in my practice had Fibromyalgia, and many of those patients also had TMD.
One of the methods me and the orthodontist used to open the flood gates of referrals for each other was called a “lift-letter.” I wrote a letter to all of my patients, telling them about the Orthodontist, what he treated and that I recommended him. Then I had the Orthodontist write a short letter explaining the type of patients he could help and with that letter he included a coupon.
Using A Lift-Letter Sequence With A Discount Coupon Is An Especially Effective Joint Venture Strategy To Get More Clients
The coupon was for a discounted initial exam and first visit. I took his letter, placed it under my letter (along with his coupon) and placed the contents in an envelope. I mailed both letters to every one of the patients in my database, 100 at a time. Conversely, he did the same with me, and then mailed my letter (and coupon) to his patients.
Me and the Orthodontist leveraged the trust we had with our existing patients to generate more new patients. This worked out fabulously for both of us and more importantly, for all of our patients.
A Word Of Caution About Using Joint Venture Partners
Anyone you do a strategic joint venture with (JV) instantly becomes a reflection on you and your reputation. You must vet anyone and everyone you do this with. Once you know your prospective JV partner has a great reputation, you can proceed with confidence.
In my estimation, strategic joint ventures (in most cases) are the fastest, easiest and least expensive way to get clients now.
#4: Build A High-Converting Website For Your Business
These days, consumers and B2B buyers alike find new businesses primarily by searching online. This demands that you have a high-converting website that can attract, hold and convert prospects into appointments with you.
Your website should be packed with valuable content that appeals to your ideal clients. It should be free of clutter and have clean, easy-to-navigate framework that users can enjoy.
While it’s possible to build a website like this yourself, in most cases I would recommend hiring a qualified professional to build it for you. A beautiful website isn’t what you’re looking for here.
You’re looking for website that is designed to attract prospective clients … get them to consume your content and ultimately get them to make an appointment with you.
#5: Create A Systematic Process For Getting Google Reviews
You want to proactively and systematically get as many reviews on Google as you can, especially if you’re clients are local. Most business owners never ask for reviews and the ones who do are usually undisciplined in their approach.
Google reviews can exert a tremendous influence on how well your website ranks and say a lot about your reputation online.
Invest the time to create a systematic process for asking for and getting clients to leave honest Google reviews for you. Link to reviews on your website and post signage in your location urging clients to check you out on Google (or wherever the reviews are).
As I mentioned in strategy number one on outcome-based video testimonials, social proof is powerful and Google reviews are an incredibly powerful resource you should be using to your advantage.
#6: Speak to Groups, Clubs and Associations
Virtually any local or national business owner, professionals, consultants and entrepreneurs can speak to groups and use presentation opportunities to promote their businesses. Attorneys, chiropractors, cosmetic surgeons, dentists, and other health-care professionals frequently use speaking to get clients now and chances are excellent you can too.
Everybody knows that most people are terrified of the prospect of speaking in front of a crowd, which is why this strategy works so well. If you’re the type of person who can get past this fear and give a decent presentation you can transform your business and your income.
#7: Subscribe to the Get Clients Now Podcast and Learn Even More Methods That Are Working Right Now, “In-the-Trenches.”
The Get Clients Now podcast delivers marketing, messaging and sales training that can help you attract more high-quality leads and get more clients. Each episode is an advanced training on high-level marketing, persuasive communication, sales training and online business strategies.
The show had approximately 80,000 downloads in December and January of 2020 and has been growing steadily over the past two seasons. To access the Get Clients Now podcast’s most recent episodes, CLICK HERE.
Ken Newhouse, the show’s creator and host is a direct response copywriter, marketer, author and platform speaker.
#8: Read C.J. Hayden’s Book: “Get Clients Now”
Hayden’s book gives you strategies to help you get clients now and grow your business by learning how to replace scattershot marketing and networking efforts with proven and targeted tactics.
Using a simple cookbook model, the book helps readers identify the ingredients missing from their current marketing activities, select the right strategies and tools from a menu of options, and create a completely customized action plan.
I am 100% convinced that if you implement one or all of these strategies, you will get more clients in a matter of days or weeks.
My recommendation is to start with strategy #1: Get Outcome-Based Video Testimonials from Existing Clients. Once you have a 6-10 quality testimonial videos, you can use them to improve each of the other strategies.
After getting your testimonial videos, choose the strategy that resonates with you most and do that first. You can always come back to the others in the future. I hope this helped!
How do you get new clients for your business? Let me know in the comments down below! 🙂