Ken and Debbie discuss how a customer avatar will impact virtually every aspect of your marketing and sales.
Ken and Debbie both agree that a laser-focused customer avatar is a key component of the marketing SECRET WEAPON ·for small business owners, entrepreneurs and professionals. So, what exactly is a customer avatar? It's an idealized representation of your perfect prospect.
If you want your marketing and advertising to "speak" directly to the people who are most likely to buy your stuff and achieve the best results possible ...it’s important to properly develop your customer avatar. After all, marketing communication works best when people feel like you’re talking directly TO them.
The best way to deliver that effect is to write as if you ARE speaking directly to one person – your customer avatar. Here are a few short questions to answer about your ideal customer that will give you an avatar that you can speak to in your outbound communications.
- What Do They Want?
- What’s Their Pain?
- What Common Challenges Do They Face?
- What are they Afraid of?
- How Will Your Products and Services Make Their Lives Better?
By the end of this episode ...you'll be fully equipped and ready to create a highly-effective, profit-generating Customer Avatar.
We've included several resources (worksheets) below that make the process of creating your customer avatar easy. Download them below.