Listen To Episode #345 of the Get Clients Now podcast to learn a powerful marketing strategy:
On today’s episode you’ll learn about a NEW marketing strategy that can help you survive and thrive in the current economic meltdown.
The whole world has gone seemingly crazy and you don’t know what to do. Information is changing minute by minute.
It’s difficult to know what actions to take in your business or how to prepare to prevent, reduce and eliminate financial challenges coming your way.
Introducing the ONE MARKETING STRATEGY that can recession-proof your business for weeks, months and even years to come. How Brad Kugler and the Clients of Direct Mail 2.0 or generating over the top returns in a down market.
Watch Episode #345 On YouTube Video Below
Looking for a Bullet-Proof Marketing Strategy That Can Help Your Business Survive and Thrive? Download These (100% FREE) Resources Now!
In times like these, an effective marketing strategy will include social proof sales strategies using video testimonials as well as new and innovative methods like the NEW direct mail.
Read the FULL Episode Transcript. The Complete (PDF Download) Is Available Below!
Host: Ken Newhouse Opening Monologue To The Show (Dark purple font)
NOTE: You can scroll down to access the show transcript which begins after Ken’s opening monologue.
Today is episode #345 of the Get Clients Now podcast … and Brad Kugler is my guest. Brad is CEO of Direct Mail 2.0 … an ad tech company that is revolutionizing the direct mail industry … and in just a bit you’re going to learn how according to Forbes magazine, direct mail is once again a powerful method that gets you clients and it’s storming back as one of the most effective strategies for attracting high-value clients for your business.
The NEW direct mail is giving business owners like me and you a powerful method for generating new business … and as we come out the other side of this Coronavirus shutdown … this NEW and exciting methodology is going to be the difference maker between:
- Those who continue using methods they were using to get new clients (before the pandemic shut everything down), and …
- Those who integrate this NEW direct mail marketing strategy.
The NEW direct mail is giving business owners like me and you a powerful method for generating new business
Now, we’ll welcome Brad in on the show here in just a few minutes … but I want to share a quick story with you that will encourage and inspire you.
As everybody in the Get Clients Now Nation knows, I was involved in a head-on car accident back in 1994. That’s when a fully-loaded dump truck hit me head-on as I drove through a construction site.
The dump truck was carrying over ten tons of steaming hot asphalt (as part of the road resurfacing project the State of Missouri was doing there … and the impact from that accident (was so severe) it should have killed me instantly.
Buying these two practices/clinics wasn't part of a brilliant marketing strategy I had at the time.
Buying these two practices/clinics wasn’t part of a brilliant marketing strategy I had at the time. It was more that I wanted to own my own house and my own practice.
At this point in my life I hadn’t created the eight strategies you can use to get clients now and keep them coming. The reality of the situation was that I been practicing for just over three years and had just moved back to Missouri from Newport Beach, California.
That accident occurred less-than three months after I had invested an enormous chunk of my savings into the purchase of a new house and two chiropractic clinics from a doctor that had moved his house and practice to a larger city in Missouri about 30 miles away.
That accident occurred less-than three months after I had invested an enormous chunk of my savings into the purchase of a new house and two chiropractic clinics
When I made the purchase, one of the clinics was open and running … and the other clinic had been closed for about six months. I had to come up with a brilliant marketing strategy here, because the house and the clinic that had been closed were located in a small town (Viburnum) in a very, very rural part of Missouri.
The other chiropractic clinic was 28 miles away in a bigger town … with a whopping population of like 1,500 people.
Just to give you an idea of how small the town where I lived was , the population was less than 700 people.
You know, every time I tell people how small Viburnum was … they assume that I lived in a shack or a mobile home or whatever but that’s not the case at all.
It’s weird how it worked out that way, but I had the biggest house in town and in fact … I had the biggest house in a thirty mile radius.
The day I was hit by the dump truck was the day of my Grand Reopening of that clinic. How's that for a high-level marketing strategy?
Being the only doctor in town and having the biggest house for miles actually proved to help strengthen my marketing strategy. This house was on a 2-acre lot … had an in-ground pool that was ten feet deep with a diving board on one end and a shallow end made just for kids and people who couldn’t swim. The house had five bedrooms and seven bathrooms. It was WAY more house than I needed for me, my wife and Kenny (my son) … but who’s complaining, right?
We moved into the house and I started seeing patients right away in the clinic in Steelville … that’s the location of the clinic that was up and running when I bought everything.
But as part of my overall marketing strategy, the clinic in the town where I lived had to be completely remodeled before I opened it.
So, for three months, I had a crew of guys working on putting in new equipment … moving walls around … installing new plumbing and fixtures … everything.
The day I was hit by the dump truck was the day of my Grand Reopening of that clinic. How’s that for a high-level marketing strategy?
But as part of my overall marketing strategy, the clinic in the town where I lived had to be completely remodeled before I opened it.
Now, if you’ve never lived in a small town or if you don’t know anything about how small towns operate … my grand reopening was a big deal.
The Mayor of Viburnum was there … the fire and police chiefs were there … the city council members were there … the high school principal was there… and the editors from two newspapers were there… All for the “Big Ribbon Cutting Ceremony.”
NOTE: Orchestrating all that was a marketing strategy that my late father-in-law “Joe the German” (as I lovingly call him) formulated.
The grand opening marketing strategy was going to be huge for me!
My marketing strategy (i.e., the big grand opening event) would take place later that morning. At around 7:45 a.m., I left my house and drove the 28 miles to Steelville (to see one patient) … and after seeing her (Mrs. Ardell Evans) … I finished up some paperwork and started on the drive back home.
My grand re-opening event was an hour away and I had just enough time to run home (and freshen up before I drove over to the waiting crowd.)
Now, virtually everybody in America knows (that small town people) are (for the most part) really good, kind and generous people … and the people in Viburnum (where I lived then) were no different. It’s funny to think about … but there were over 200 people at the clinic (waiting for me). We had music playing … balloons for the kids … all kinds of food and stuff … and (I even had five or six new patients) scheduled to see me later that afternoon.
Part of my marketing strategy was to generate “buzz” about the new practice opening up. The other part of my marketing strategy was to book as many ‘qualified’ new patients during the even as possible.
Part of my marketing strategy was to schedule as many qualified new patients as I could while I had all those people attending the grand opening event.
But my grand reopening never happened (which was definitely not part of my marketing strategy) … because less than a mile from the city limits of Viburnum … I drove through a construction site …
manned by the same crew I had seen and talked with for almost three months (as the site moved along the highway) each day … but less than a mile from my house …. less than a mile from all these people who were waiting for me … less than a mile where my wife and my two year old son Kenny were waiting for me … I was hit head on by a fully loaded dump truck.
I should have been killed instantly from the impact … but by the Grace of God I survived. Now, just to give you an idea of how severe the impact was … imagine this scenario:
The left front wheel of my jeep Cherokee (was under and slightly behind the driver’s seat) after the impact. The driver of the dump truck broke his neck. The car was so crushed (around) and in me … that the firemen couldn’t cut me out… and it took two massive tow trucks … the kind that tow semis … to pull my jeep apart so they could get me out.
I should have been killed instantly from the impact
Now, I haven’t had a lot of “world firsts” in my life … but I was one of the first people to ever receive a blood transfusion (at the accident scene) … and that transfusion continued (on the lifeline helicopter flight) to St. Louis University Medical Center 90 miles away.
After arriving at the hospital … and after an initial eight hours of surgery … I ended up in a coma for 9 days. My wife, parents, friends and family members were told that I would most likely die.
Being hit "head-on" by a dump truck on the way to my "Grand Re-Opening" event was not part of my marketing strategy!
By the Grace of God … I did not. I had a total of 18 surgeries as a result of that accident … and could not practice as a chiropractor for almost a year. For six months I had diploplia … which means I saw everything in double … like when you cross your eyes. It was the hardest thing I’ve ever had to go through.
I literally lost everything. Due to NO FAULT of my own … I went through business and personal bankruptcy.
The day before the accident … I was flying high and living large. I was making great money and my life was seemingly perfect … and then (like I said) … everything fell apart due to no fault of my own.
Clayton Makepeace was one of the world’s greatest direct marketing copywriters ever. He was the master of brilliant marketing strategy.
Thankfully … Joe the German … my late father in law … a man I will forever be grateful to … came to my aid. Yes, he helped us financially … but more importantly … about six months after my accident he walked into my house and threw a copy of “Forward Nutrition” onto my lap.
Forward nutrition was a magalog that featured a Doctor by the name of Julian Whitaker. Now I want you to imagine a thin grey-haired man …clean cut … about five feet ten (thin) … but with somewhat of a pot belly … a man from Berchtesgaden Germany.
A man with an accent that sounded EXACTLY like Arnold Schwarzenegger’s. I can still hear his voice when he said: “Ken … learn to write like that … (which meant) “learn to write like the person who wrote this magalog” … learn to write like that and you’ll never want for anything financially”
A man from Berchtesgaden Germany. A man with an accent that sounded EXACTLY like Arnold Schwarzenegger
Now, while that magalog featured Dr. Julian Whitaker … he wasn’t the one who wrote it. A man I didn’t know at the time wrote it … a man by the name of Clayton Makepeace … a professional copywriter.
Clayton Makepeace remains to this day (although he passed away six days ago on March 24, 2020) as one of the world’s greatest direct marketing copywriters … ever. He was the master of brilliant marketing strategy.
And so, I began reading those magalogs … and then re-writing them by hand (which is probably the best way you can learn) to write “like that”).
Now, I’m telling this story again today for a very, very important reason (and it’s this): I went from having a fabulously successful business and an incredibly happy life (with a two year old little boy) one day … to literally losing everything (including almost losing my life) the next … all due to NO FAULT of my own.
The marketing strategy Joe recommended began with me reading those magalogs and then re-writing them by hand
And in spite of all that stress … the difficulties, challenges and uncertainty … I came out the other side (better off than when I went into that challenge) … by the Grace of God and because of a man (that invested the time) to share sound advice with me. Joe had grown up in Berchtesgaden in Germany during World War II … and if you remember … Adolph Hitler’s summer home was there.
Joe told me that his father was “terrified” every time Adolph Hitler showed up for a hair cut in his barber shop. Not something he was proud of and not something he used in the marketing strategy to promote the business.
In fact, Joe’s father owned a barber shop in that town … and routinely … the SS would enter with bomb-sniffing dogs … clear the place out (and in would walk) one of the most-evil men “history has ever known.” As the war was nearing an end (and the Germans were being decimated) … Joe was inducted into the German army … given a rifle and told to “shoot anyone” who came down the road.
Having a mass murderer like Adolph Hitler coming into your barber shop was not something you wanted to promote as part of your marketing strategy ... even in World War II Germany.
He later came to America at age 17 with a hundred dollars in his pocket … and by the time he was 25 (he was a millionaire). Joe had a skill … several of them. He knew how to cut hair (which landed him a job in Los Angeles with Max Factor, Jr. in his salon.
Joe attributed his ability to formulate amazing marketing strategy for his business to his time working with Max Factor, Jr. in the salon.
So, over the years Joe had seen good times and some tough times … and when he told me that “this situation will pass” … and that eventually my life would regain a sense of normalcy, I believed him.
Joe attributed his ability to formulate amazing marketing strategy for his business to his time working with Max Factor, Jr.
He encouraged me to (not feel sorry for myself) … and I’ve got to tell you (under circumstances like that) … under circumstances like we’re facing today … “It’s EASY to feel sorry for yourself! It’s EASY to get mad and upset … it’s easy to feel uneasy (even scared) about the future … but Joe … Joe the German (as I call him lovingly) … got me to focus on my future.
You know, over the course of 14 years it became too painful to practice … and in 2006 I retired from private practice … but the lessons I learned from the most difficult challenge I’ve ever faced … and the fact that I went to work on myself during that window of time where I wasn’t able to go to work …. where my business wasn’t able to operate… the fact that I set about to take my down time and INVEST IT IN IMPROVING MY VALUE TO THE MARKETPLACE … invest it in learning how to become a master of marketing strategy … set me up for even greater success down the road.
I set about to take my down time and INVEST IT IN IMPROVING MY VALUE TO THE MARKETPLACE
Had Joe the German never brought that copy of Julian Whitaker’s “Forward Nutrition” to me (and told me) “Learn to write like this, Ken” … “take the time that you’re down and invest it so you can make yourself more valuable to the marketplace” … so you can be ready to (hit the ground running) when things start to get back to normal” … who knows what I would be doing today.
So, in spite of the difficulties you’re facing right now … get busy … go to work on yourself and your business (right now) while you have the time. In addition to that … keep reaching out to your clients, customers and patients.
This is a brilliant marketing strategy! Send them encouraging emails … call them … write blog posts that ENCOURAGE “Them”. That’ll help you (in your inner man) stay sane … it’ll give you a strong sense of purpose … and you’ll build a stronger bond with your tribe.
You gotta know that most of your competitors aren’t doing this! They don’t understand marketing strategy like you do … which means that if you’ll do what you can to encourage your tribe … if you do what you can to stay relevant and top of mind with them … you’re going to come out the other side of this and you’re going to be doing great.
This is a brilliant marketing strategy! Send your clients and prospects and people on your lists encouraging emails. Call them, and write blog posts that ENCOURAGE Them!
Talk about (staying relevant) … talk about instituting a BRILLIANT marketing strategy … look at what Apple is doing.
They’ve closed all their stores for now … which is hurting them financially … big time. (boo hoo, right?). Seriously though … the business, “Apple” … is losing tons of money … like the rest of us.
But Apple is run by some very smart people … because they realize like you, that this pandemic will end and soon … people will be buying and spending money again.
So, Apple can’t sell anything right now … but they’re DEFINITELY staying relevant. They’re staying relevant and top of mind (by building an App) that helps people figure out of they might have the Coronavirus (or not). In addition to the app … Apple built a website that helps screen people for Coronavirus symptoms.
Because NOT EVERYONE has an iPhone … at least not yet. So, ask yourself these questions: “How many (MORE) NEW iPhones and iPads and Macbooks will Apple sell as the result of taking steps now to remain relevant … than they would have had they not built the app or website?
Apple can’t sell anything right now but they’re DEFINITELY staying relevant.
Next question: As part of “YOUR” marketing strategy … ask yourself what you can do right now to:
- Reach out and encourage your tribe?
- Encourage your marketplace?
- Stay “relevant” and top of mind with your tribe (with your list of prospects … with the marketplace you serve?”)
Listen; we all want to stay informed about what’s going on … but I’m burnt out on watching the news continuously. I’m past that and I’m sure you are too… and so is your marketplace … your prospects and your tribe.
So, follow Apple’s example of a brilliant and well thought out marketing strategy and get busy (staying top of mind) … delivering value … and working on yourself and your business (while you have time).
As part of "YOUR" marketing strategy ask yourself what you can do right now to stay relevant and top of mind with your clients, prospects, list and market you serve.
Who knows … it’s entirely possible that (during this shutdown) you’re going to figure out a new and better marketing strategy … a new and better way to make your business more profitable.
My guess is that you’re already on it!.. which is one of the many things I love about the Members of the Get Clients Now Nation!
- You are the CREAM of the crop!
- You are a mover and shaker
- You are a person who gets things done when others can’t.
- You are the type of person who continuously looks for ways to improve yourself and your business …
- The kind of person who invests in himself by reading and listening to audios like this podcast.
- You are the type of person who invests in books, and videos and trainings so you can make yourself more valuable to the marketplace
- You invest so you can make your business more profitable.
And I have an enormous amount of respect for that. I want to give a shout out to my friend Paige Mead of Paige Mead recruiting for not only listening to the coaching instructions I gave her … but for taking action IMMEDIATELY! I recently did and interview with Paige for the Get Clients Now podcast where we talked about her new book “The Chocolate Room”
This was a fabulous interview by the way. I gave Paige one great marketing strategy after another and her book is PACKED with great strategies for anyone looking to land a dream sales job in the dental industry.
The episode will be released in about two weeks … but Paige has an incredibly successful recruiting business … and right now (it’s pretty much shut down.)
Paige Mead of Paige Mead Recruiting Runs An Incredibly Successful Business for Many Reasons. One of Which Is That She Implemented the Marketing Strategy I Gave Her In Less-Than Two Hours!
So, before my interview with Paige I looked at her website. I do this with every guest because in a lot of instances I can give them a cool marketing strategy or helpful advice about:
- Their website’s copy
- Their use of social proof, like testimonial videos
- The websites’ layout, whatever, right?
I look at it this way:
These busy professionals … (my guests) are all very, very successful people) and they’re helping MY followers and subscribers (You) a member of the Get Clients Now Nation by delivering high-level methods that get you clients.
They’re helping you by revealing powerful marketing strategy … tips and tricks and giving helpful suggestions and in return … offering my help to them (at no charge) is the least I can do to say thank you for being so generous to my tribe.
So, I suggested that Paige could improve her businesses’ marketing strategy by investing in Dr. Robert Cialdini’s book ‘Influence’ (5th edition) … and by watching the video trainings on my website where I teach you how to create killer social proof based video testimonials … so your clients, customers and patients can “do the selling for you.”
In less than two hours Paige had purchased the book and posted my recommendation on LinkedIn where it got massive response. Paige is the kind of person that I love to work with and quite honestly (based on over 25 years of experience working with top business owners and professionals) some not so successful.
But the people that take action and implement their marketing strategy quickly are in virtually every case the ones that end up being the biggest successes.
The people that take action and implement their marketing strategy quickly are in virtually every case the ones that end up being the biggest successes.
Paige is going through the FREE Training videos I put up as well … she’s taking action. And that’s one of many reasons for Paige’s massive success in business. Kudos to Paige Mead … and if you’re like Paige … Kudos to you too!
OK … let me quickly mention that you can access the free video testimonial training by going here on my website.
These are BRAND NEW videos I just made. What I did is take my video testimonial system the one we sell for $997 (or were selling it) … I updated it and made it better and now I’m giving it away free.
So, if you decide to go to my website and watch these videos please know that there is NOTHING for sale in these videos they are 100% content. I’m offering them to you (100% free) as part of a marketing strategy to introduce a NEW ‘Live’ Training I’ll be doing near the end of April called “Social Proof Profits.”
So if you’d like to be able to generate leads and attract new prospects at will … and if you’d like to make your advertising, marketing and sales process easy and effortless … and if you’d like to learn how to let your clients, customers or patients) “do the selling for you” … I have something really, really cool for you.
If you’d like to be able to generate leads and attract new prospects at will ... and if you’d like to make your advertising, marketing and sales process easy and effortless … and if you’d like to learn how to let your clients, customers or patients) “do the selling for you” … I have something really, really cool for you.
If you want a marketing strategy for your business that will help you survive and thrive during the current recession … Social Proof Profits™ is arguably the single most effective training you can get on how to use social proof:
• In your video testimonial and sales videos
• In your ads (online and offline)
• In your marketing campaigns (online and offline)
• In your sales presentations
• In your Storytelling for business
• And in your communications (like your email … on your website … on social media … marketing collateral you hand out and so many more that we just don’t have time to mention here. And do it in a way that makes your entire marketplace feel like they know, like and trust you in multiple ways.
Not just the way I’m showing you here … and it also shows you how to use the Sales Control™ Marketing methodology to sell things to those leads. And Sales Control™ is a very, very new and very, very cool type of marketing strategy that did not exist back when I first began deploying these methods twenty-five years ago. Most of these methods and the technology we have access to today didn’t exist then.
In Social Proof Profits™ I’m going to teach you my most advanced strategies where you will learn how to … utilize the great psychological strategies that have been proven time and time and time again by real marketing masters.
And then we’re going to integrate cool modern tech stuff with it to make it even more effective … like 10 X!
The tech stuff is easy tech stuff. I do all my own. It’s usually like press buttons and drag and drop type of stuff.
In Social Proof Profits™ I’m going to teach you my most advanced marketing strategies where you will learn how to … utilize the great psychological strategies that have been proven time and time and time again by real marketing masters.
So, if you want a marketing strategy that sets you up as the GOOD GUY in your marketplace … and if you want to really attract not just prospects … but if you want to attract clients … and if you want to learn how to turn those prospects into clients, customers or patients in a way that they find that it’s valuable to them … even in and of itself
Meaning that they find your marketing to be so good that they actually feel it’s something of value. If you want to learn how to do that, then Social Proof Profits™ is for you.
You can watch them as often and as many times as you’d like. Copy them … download them … and if you want to share them and help someone out. If you’ve got clients that you want to stay relevant with … that you want to deliver value to during this time … maybe you’ll share this NEW video training with them.
OK … time to talk about the NEW Direct Mail 2.0 method that gets you clients with our guest Brad Kugler.
As I mentioned at the outset of the show today … Brad is the CEO of Direct Mail 2.0 an Ad-Tech Company revolutionizing Direct Mail Industry. Brad has a passion for leading and growing businesses, helping others, tinkering with new technology and meeting creative/industrious people.
When not doing the prior you’ll find him investing time with his family usually on the boat or traveling the world to some new place he’s never been.
Brad Kugler is the CEO of Direct Mail 2.0 an Ad-Tech Company revolutionizing Direct Mail Industry
Now, before I welcome Brad onto the show (I want to quickly mention that he’s created a killer) FREE Training titled: “How To Generate Tons Of B2B Leads For Next To Nothing” … and I’ve included the URL for that training (in the show notes) on this episodes page on Ken Newhouse.com. So, in addition to watching the (FREE) social proof selling with video testimonial videos … be sure to invest the time to watch Brad’s training as well.
It’s not often I meet someone who can show me NEW, exciting and proven method that gets you clients … and Brad has done it … and that’s what you’re going to learn today.
Alrighty then … if you guys are ready to welcome Brad in on the show … let’s roll.