Listen To Episode #386: Advertising and Marketing Methods That Work in the NEW Covid Economy with Direct Marketing Legend and Multiple Time Bestselling Author Craig Simpson
Bestselling author of The Advertising Solution and The Direct Mail Solution Craig Simpson reveals marketing and advertising methods you can use to generate leads, make more sales and grow your business in the heart of the NEW Covid Economy
If given access to advertising and marketing methods that work in the NEW Covid Economy, would you use them? What would it mean to your business if you could learn the secrets of the greatest marketers of all time? Today, you’re about to discover the advertising solution you need to become a master marketer.
I’m Ken Newhouse, host of the Get Clients Now podcast. My guest today, Craig Simpson, is bestselling author of:
- Firstly; The Advertising Solution (co-authored with Brian Kurtz) … and
- Secondly; The Direct Mail Solution (co-authored with Dan S. Kennedy) …
And you’re about to discover while products, services and business models change over time … human nature does not.
Products and business models change over time, but human nature does not. The same principles of human behavior and methods used to influence prospects and clients in ancient Greece still work today.
Advertising and marketing methods that work gets prospects and clients to do what you want them to do. To discover the advertising solution, you have to understand what motivates them. You also have to know how:
- Firstly; to present yourself, your products, and services
- Secondly; to get their interest, their trust, and …
- Thirdly; to get them to call and/or visit you, going from interested prospect to paying client.
Challenges coaches, consultants, entrepreneurs and professionals face in the NEW Covid Economy are real. Craig Simpson and the advertising solution he's developed is a proven, tested "in the trenches" framework you can use to to attract more leads and generate more sales ... consistently.
The principles of effective advertising, marketing, communication, and persuasion pioneered by legends of marketing such as:
- Firstly; Eugene Schwartz
- Secondly; John Caples
- Thirdly; Robert Collier
- Fourthly; Jay Abraham
- Fifthly; Gary Halbert … and
- Lastly; is just as effective and relevant in the NEW Covid Economy as it when these titans of marketing first developed them.
