Listen To Episode #368 - Carmine Gallo, author of “Talk Like Ted” and “Five Stars” reveals the communication secrets to get from good to great that will help you stand out in the marketplace, get clients now and make your business more profitable
Carmine Gallo has authored FIVE NYT's Bestsellers. Today We're Getting A Behind-The-Scenes Look At His Latest Book "Five Stars: The Communication Secrets To Get From Good To Great" ... PLUS Two Of His Most Powerful Methods That Weren't Included In the Book!
Carmine Gallo Reveals the Communication SECRETS to Get From Good to Great. That is to say, “Secrets” that will help you:
- Firstly, stand out in the marketplace
- Secondly, make you a more persuasive and effective communicator.
- Thirdly,get ore clients, and …
- Lastly, make your business more profitable.
Since 2017, Newhouse has repeated this message over and over again on his podcast: That is to say, that persuasive communication is a fundamental skill to help your business go from good to great in the NEW knowledge economy.
Today, bestselling author Carmine Gallo reveals strategies from his newest book: “Five Stars: Communication Secrets To Get From Good To Great.”
Gallo also reveals his top five communication strategies. #3 wasn’t included in his book FIVE STARS, but it’s worked the best for me!
The ability to convince others that your ideas matter is the single greatest skill you can possess. And learning communication secrets to get from good to great is the ONE SKILL you want to have. The one skill that will give you a real, tangible competitive edge over your competition in 2020.
You now have to navigate your business successfully through the coronavirus pandemic, which has brought complication and difficulty. None of us could have ever imagined in the back of your mind, you know that for your business to remain viable and profitable. You're going to have to formulate a new, more effective strategy.
KEN NEWHOUSE (HOST): I’ve noticed that few people possess communication secrets to get from good to great. This has led to an alarming trend lately (and certainly you highlighted this in the book beautifully). But we have an abundance of people that are highly-skilled, as it relates to the technical aspects of their work.
But why is it that so many people are failing when it comes to business? Not just as an employee, but when it comes to:
- Firstly, small business owners
- Secondly, entrepreneurs and
- Thirdly, professionals (that are all very technically savvy) … they’re failing!
As an example, I work with a lot of dentists. I’m a contributor for Dentaltown where I write articles on communication, persuasion and marketing. Likewise, I work with a lot of:
- Coaches, Consultants and
A lot of these people, when it comes to like the technical aspect of their jobs are superiorly qualified. And yet they’re failing miserably because of a lack of skill as it relates to persuasive communication.
There’s another important skill that you brought on a book, which is communication secrets to get from good to great. So what is that skill and why are these well, first of all, why are these people failing so miserably and what’s that skill that they’re really missing? That’s leading to this failure?
In spite of knowing that we're now solidly entrenched in the new knowledge economy. And in spite of the changes, coronavirus has brought to the marketplace, something inside you, clink to the hope that somehow our world and our economy will return to the way it was a few short months ago. Driven by the hope that the status quo will return. You refuse to adapt and change the strategy that drives your business.
CARMINE GALLO (Guest): Well, certainly the skill of persuasion and storytelling is the ONE SKILL we all need. That’s why I teach communication secrets to get from good to great. Remember that persuasion by definition simply means combining words and ideas to move people to action. And throughout history (and as it relates to today’s greatest communicators), the people who stand out have mastered this ONE SKILL.
In other words, they have developed the ability to take their ideas and:
- Firstly, form words around their ideas and
- Secondly, convince you to back their ideas, to go on that journey with you.
I think where people fail is they don’t appreciate the fact that you can learn the skill of storytelling. That is to say, “how to tell a story that grabs you and attracts you and inspires you and wants and make someone want to follow you.”
That skill, learning communication secrets to get from good to great, like any skill is acquired and you can build it. But it does take effort.
Certainly, opening PowerPoint is easy. The reason why most people deliver bad PowerPoint presentations is that it’s easy to do.
Carmine Gallo is regarded as one of the world's leading experts in the field of business communication and leadership skills. Gallo has been featured in the wall street journal, the New York times success magazine Bloomberg business week and on CNBC. He is an adjunct professor at Harvard university and routinely lectures to MBA students at Stanford university, UCLA and U.C. Berkeley.
You continue with the remainder of the interview. by clicking the link below.