#366: Catalyst author Jonah Berger reveals six steps for getting anyone to do anything you want

Listen To Episode #366 - Jonah Berger, author of the book CATALYST is today's guest. You'll hear his shocking confession - “I was the least persuasive person I knew, until I discovered six steps for getting anyone to do anything you want. #4 is my favorite and #6 (Which we’ll cover today) was too controversial to use in the book!”

On episode #366 of the Get Clients Now podcast, Jonah Berger reveals 6-steps for getting anyone to do anything you want. In the interview, Berger makes a shocking confession: “I was the least persuasive person I knew, until I discovered 6-steps for getting anyone to do anything you want. #4 is my favorite and #6 (Which we’ll cover today) was too controversial to use in the book!”

Berger notes: “I was the least persuasive person I knew, until I discovered six steps for getting anyone to do anything you want. #4 is my favorite and #6 (Which we’ll cover today) was too controversial to use in the book!”

Today, bestselling author of “The CatalystJonah Berger reveals six steps for getting anyone to do anything you want.

If you’re like most people in business today, you’ve got things that you want to change. For example, maybe you want to change your employee’s perspective about the importance of doing a better job.

Likewise, maybe you want your social media ads to generate more leads. Similarly, the thought of an easier, more effective sales process excites you. But like everyone else under the sun, you realize that change is hard.

As we get further into the new knowledge economy,  persuading prospects and clients becomes increasingly difficult. Today, Jonah Berger is going to reveal six steps for getting anyone to do anything you want.

KEN NEWHOUSE (HOST): Dr. Berger, on behalf of myself and the members of the Get Clients Now Nation, I want to welcome you to the show today. How are you doing?

As we get further into the new knowledge economy,  persuading prospects and clients has become increasingly difficult.

Jonah Berger, PhD (Guest):
Good! Thank you so much for having me. I really appreciate it.

KEN NEWHOUSE (HOST):
Jonah, in addition to creating six steps for getting anyone to do anything you want let me ask you this:

What is something unique and/or special that people in the marketplace don’t know about you, but you’d like them to know?

Jonah Berger, PhD (Guest):
That’s a great question. You know, I think at the core, one trait that I think is a great trait to have is just being curious. And I think, as you get older, it’s hard to be curious.

You see the world, it’s the same world you woke up with in the last morning you woke up today. And as we gain expertise in an area, we think we know more and more. And we often don’t notice the things that we don’t know about.

For instance, a person told me this once and I thought it was a great piece of advice.

They said: “You know, every six months or so, move the paintings or wall coverings, whatever it is around your house. Because you start not to see them”, right. The paintings on the wall, but you’ve seen it so many times in the same place that you essentially move things around and you’ll see them in a new light.

And I think that’s really great. A great way to think about the world more generally. For example, we’re so used to seeing things a certain way. We’re so used to thinking that we know a lot about:

  • Firstly, the domain that we’ve chosen to work in or to be in.
  • Secondly, our families, themselves, and …
  • Lastly, being curious and being willing to see things from a different light, I think is a, is a great trait to have.

Download the FULL (PDF) Transcript of the Interview with Dr. Jonah Berger Below. NO EMAIL REQUIRED!

Get Clients Now podcast host Ken Newhouse interviews Jonah Berger, author of the bestselling book "The Catalyst" on episode #366.
All books featured on the Get Clients Now podcast are backed by Ken's 100% Money Back Guarantee! Buy the book; read and deploy what Jonah tells you to do and you will generate multiples of the money you invested in the book. If you can't say that, email Ken and he will buy the book from you. No Questions Asked!

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