349: David JP Phillips Shares The ONE SECRET Behind The Huge Success Of His TEDx Presentation The Magical Science Of Storytelling. This Method Has Generated Over 5 Million Video Views And It Can Help You Become Magnetic and Irresistible In The Marketplace

Listen To Episode #349 of the Get Clients Now Podcast and Let David JP Phillips Show You The Secret for Becoming Magnetic and Irresistible In The Marketplace

David JP Phillips - The ONE Secret Behind The Magical Science Of Storytelling that help you Become Magnetic and Irresistible In The Marketplace

David JP Phillips has used the Magical Science of Storytelling and communication to become a worldwide celebrity expert. Today he share his BIGGEST Secret that can help you become magnetic and irresistible In the marketplace

Ken Newhouse here and on today’s episode I’m speaking with one of the world’s leading experts in communication, presentation and storytelling for business.  That that would be David JP Phillips.

You know, whether I’m talking to Ryan; Russell; Joe; Brendon or Frank; every one of these guys has been a student of David’s at some point over the last 24 months.  And as successful as we’ve all been, they know as well as I do that David JP Phillips is someone you want to pay close attention to.

Especially if you want to become magnetic and irresistible in the marketplace and come out of this recession faster than your competitors.

I’ve been wanting to get David on the show for the last month or so but we’ve had to wait until now to do the interview.  David was in the middle of the worldwide launch of JP University  which was consuming all his time.

About two weeks ago I got an email from his assistant asking me to give a testimonial for the training platform which I was delighted to do.  I believe that JP University and the things David teaches can help you become magnetic and irresistible in the marketplace.  That’s what made their request a no-brainer for me.  The platform is simply amazing and I’ve had tremendous success with it.

It’s funny but in my conversations with David and his team, I’ve told them that they’re not charging enough for access.   Again, the platform is that good!

I was more than happy to help when David called and asked me to give a testimonial for JP University.

So, David and I did a Zoom video call 2 weeks ago and that’s when we got him scheduled for the show. Now, the interview has already been done and I can tell you that without question it will be one of my highest rated shows of all time.

Not simply because I’m interviewing David JP Phillips, the guy who can help you become magnetic and irresistible in the marketplace.  But because the information David shared with me during the call included super high-level communication secrets.

Which means that you’re about to get a peek behind the curtain at several of his most powerful methods of communication.

Probably close to a dozen of them. But before we get to my interview with David I want to read the BEST question that was submitted this week by a Member of the Get Clients Now Nation. 

Once I read her question I’ll dive into the answer for you and then we’ll dive headfirst into the interview with David. So, this week’s question was submitted by my private coaching client and bestselling author Robbie Kellman Baxter, author of The Membership Economy and The Forever Transaction.

Robbie asked:

“I want to follow up on this whole concept of why if you’re looking to create instant influence and trust in the marketplace.  Where you mentioned that you have to create an atmosphere of FASCINATION so you can become magnetic and irresistible in the marketplace. 

Can you go into this subject a bit deeper than you did on the last episode? I love this concept … a lot.  If I can get a better handle on it I’d like to include its premise into my Membership models.  The models I created with The Forever Transaction framework.”

Robbie asked: “I want to follow up on this whole concept of why if you’re looking to create instant influence and trust in the marketplace you want prospects and clients to be fascinated with and by you."

Thanks for the question Robbie, and Wow! What a compliment. I’ll be happy to answer your question but before I do I want to say this.

If you haven’t invested in Robbie’s books:

  • Book #1 – The Membership Economy and her latest book (just released) …
  • The Forever Transaction

BUY THESE books! They’ll help you create a reliable and sustainable source of clients and recurring revenue and help you become magnetic and irresistible in the marketplace.

The framework Robbie unveils in her books can transform your business. This tells me that her comment about adding this premise to the framework of The Forever Transaction that it’s high-level stuff.

Robbie got her start about a decade ago when she played a pivotal role in helping Netflix become a $150 Billion dollar membership powerhouse.  So having the opportunity to coach her and help her with her business is like a BIG deal for me.

OK, let’s answer Robbie’s question and discuss what you can do to create an environment that can you become magnetic and irresistible in the marketplace.

An environment that will have the marketplace your clients and prospects under your power of persuasion and fascination.

For starters, let’s take a closer look at the Game Changing Principle called “Fascination.”

On last week’s episode I explained: 

  • That you will never become a market leader.
  • And you will never rise to the top of your niche if your marketplace doesn’t recognize you as a person of influence.
  • I also mentioned that you don’t become a person of influence by simply becoming an object of interest in the marketplace.
  • You become a person of influence in the marketplace by becoming an object of the marketplace’s fascination.

If you want to become magnetic and irresistible in the marketplace you have to deploy the game changing principle called FASCINATION.

Let me give you an example. The greatest basketball player of all time was Michael Jordan.  People by the millions watched him play for one reason.

They watched him play basketball because they were fascinated by his ability to perform. By his ability to do perform feats that seemed to defy human ability.

If you want to become magnetic and irresistible in the marketplace you have to fascinate like Michael Jordan

Michael Jordan Illustration by Alex Kayaian on Dribbble

And while you might not be able to dunk a basketball, you CAN Become the Michael Jordan of your industry or niche.  Over the next several minutes … I’m going to unveil the formula for doing that.

I think it was about 15 years ago that Larry King said that: “You can’t enjoy baseball unless you’re statistician. True baseball fans joy out of crunching stats and memorizing them and committing to memory stats, names and baseball experience from the past. A casual fan just goes to games to be a part of the experience of doing something.”

People who are Fascinated with the game of baseball can spot the casual fan a mile away.  That means that people in the marketplace who are casually interested in you have little to no value for you.

  • Prospects who want to know what you do.
  • Why you do it.
  • How you do it and …
  • Are fascinated by you (on the other hand) are incredibly valuable to you.

This is why making certain disclosures in the marketplace are so important for your success.  Making disclosures is one of the secrets you can use to become magnetic and irresistible in the marketplace.

If you want to become magnetic and irresistible in the marketplace people in the marketplace who are casually interested in you have little to no value for you.

In that same vein you don’t want to unveil too much information about yourself to the marketplace.  And you take that approach because you want an air of mystery to remain in the minds of your fans.

Doing so, will always keep them looking for and on the quest to discover more about you.  So, a powerful element of Fascination comes from disclosure and hold back.  By holding back you enhance your ability to become magnetic and irresistible in the marketplace.

Your goal is create the same level of fascination people in the marketplace have with you as they have with the fiction characters they love.  This means, in essence you want your persona to utilize many of the elements used by fictional characters.

Now, as you and every member of the get clients nation knows I’m a voracious reader.  I’ve read two books a week for over ten years now. Some weeks three. A lot of my private clients and members are voracious readers too.

Unfortunately, some of these people pride themselves on not reading fiction. But this is a huge mistake.

Listen to me carefully:

  • Like me, if you want to create instant and trust with prospects
  • If you want to become magnetic and irresistible in the marketplace
  • And if you clients and prospects to be utterly fascinated by you, you’ve got to see yourself differently.

In fact, let me put it this way:

It’s hurting you big time to think you’re in the non-fiction business. I learned from Mean ‘Ole Dan (Dan Kennedy) over ten years ago as he put it: “You’re in the fiction business. Over. Period. Done.”

Your goal is create the same level of fascination people in the marketplace have with you as they have with the fiction characters they love.

Most prospects are never going engage and work with you personally in a one-on-one relationship. So, if we look at this pragmatically their experience with you is fictional.

They dream big, but don’t do big. Your clients actually believe they’re doing something meaningful for themselves by simply buying your stuff.  These folks confuse the activity of purchasing for accomplishment.  The reality of this is simple:  This is a place most of your clients feel at home. And it’s good for you to know this.

It’s an ugly truth … but the truth no less.  If it wasn’t like this … no one selling information, systems … even tools would make ever any money because no one is going to get rich purely on the buyers who take action.  You will never become magnetic and irresistible in the marketplace if you rely on those who take action with your stuff. There’s not enough of them. 

Have you ever thought about what most of the best copywriters and marketers have in common?

One thing is that they’ve had face-to-face, nose-to-nose, toes-to-toes sales experience. The other thing most of them have in common is that they read a boatload of novels. Great copywriters like:

… all of us pay attention to this stuff you should too.

Ask yourself this question and then seriously ponder it:

“How fascinated are your clients and prospects with you right now?”

  • Are clients asking you personal questions?
  • Do they ask you philosophical questions?.. Or is all your correspondence along the lines of mechanical, practical business questions your assistant could answer?

You will never become magnetic and irresistible in the marketplace if you rely on those who take action with your stuff. There’s not enough of them.

Listen: Arousing fascination (so you can become magnetic and irresistible in the marketplace) begins with cultivating your personal narrative. 

But Your Personal Narrative Is Vastly Different Than Your Resume of Qualifications or Credentials and Is Vastly More Compelling.

Most people try to influence prospects based on their resume instead of their personal story line. This is a terrible idea! Your personal narrative establishes what you’re about and what you represent.

You want your personal narrative (your BACKSTORY) to be simple like a Tony Robbins or a Zig Ziglar created for themselves.  This is incredibly counter-intuitive, but your personal narrative is what gives you authority.  The authority (much more so than your resume) to tell people how they should be conducting themselves.

And telling people how they should be behaving is what you’re in the business of doing. Even if you’re selling a commodity like my dad was when he still owned his glass company.

My parents owned a company that replaced and installed laminated glass in those massive bulldozers and heavy equipment that companies like Caterpillar and Komatsu make.

In fact, it was my Dad’s relationship with Caterpillar that helped me get them as a client. But virtually everyone who owns a glass company like this sees their business as a commodity business.  And one of their primary method of competing is on their resume and it was this huge mistake that I helped my parents take advantage of.

Most people try to influence prospects based on their resume instead of their personal story line. This is a terrible idea! Your personal narrative establishes what you’re about and what you represent.

“OK, Ken … But What If I’m Boring? What if my personal narrative isn’t super cool or whatever?”

Good question. Think about sitcom T.V. here.  Look at Seinfeld. This was a show about nothing. Certainly nothing exotic. And on this show, the stories aren’t about hair-raising heroics or doctors curing cancer.

Seinfeld was the #1-rated sitcom for almost ten years running.  Why? Because the most enduring sitcoms tell stories that everyone can relate to. You don’t have to have be battling coronavirus and on the verge of death to have a compelling personal narrative.

To have a compelling backstory you don’t have to have been:

  • Hit  head on by a dump truck
  • Almost die
  • Lose everything 
  • Go Bankrupt and then make the comeback of the ages like I did. 

You don’t have to go through a near death experience so people will be fascinated by your stories. 

Ken Newhouse dump truck accident 1994 that forced him to learn communication strategies for selling

This accident was NOT part of my marketing strategy. The Jeep Cherokee I was driving when I was hit “head-on” by a fully-loaded dump truck carry over ten tons of hot asphalt.

All that you’re doing with fascination is giving people ways to connect with you.  As I mentioned a few minutes ago comes through disclosure, and you keep revealing to keep them interested.  And by keeping them interested you set yourself up to become magnetic and irresistible in the marketplace.

There are countless people at the top of their niche who don’t have a compelling background; resume; credentials or anything to support their position. The thing that mattered most was that they decided to be seen this way and went about marketing themselves as such.

You don’t have to have been hit head on by a dump truck; almost die; lose everything and then make the comeback of the ages like I did so people will be fascinated by your stories.

Over the last 15 years I have worked with hundreds of dentists  and this is probably one of their biggest sticking points.  I’m not sure why but they struggle with the notion that your resume is completely irrelevant when it comes to influencing people.

Maybe that’s why almost all of them post their certificates, diplomas and awards all over their office.  Perhaps that’s why they go out of their way to display this stuff on their websites and brochures.

But consider this: Consider the fact that we’ve never elected the best most-qualified person by resume to be the President of the United States. With the exception of Donald J. Trump – there’s pretty much no reason to put anybody there that we’ve put there based on their credentials.

Especially not the guy who was in office BEFORE Trump was elected. And can you imagine Joe Biden as President? His resume reads more like a rap sheet than a resume, yet people will still vote for him.

You’ll also notice that when people do try to run on their resumes they get their butt kicked by voters. The fact that it doesn’t work here, in one of the most visible positions on earth should make it clear that it doesn’t matter.

So, You have to rid yourself of the need to be overly dependent on your resume and giving it more credit than it is due.  If you want to become magnetic and irresistible in the marketplace, learn how to craft and share a powerful personal narrative.

Consider the fact that we’ve never elected the best most-qualified person by resume to be the President of the United States. With the exception of Donald J. Trump – there’s pretty much no reason to put anybody there that we’ve put there based on their credentials.

It’s imminently more effective to  tell people how you were given the secrets to your success by an old German guy.  An 80 year old dude with an eighth grade education, who (on top of that) was a multimillionaire.

That approach is vastly more valuable than telling them that your secrets for success came from the doctorate and two bachelor’s degrees I have. So, if you want to become magnetic and irresistible in the marketplace get this through your head.

No one gives a hoot about your degrees, except the people who issued the degrees.  Your personal narrative; your back story is MOST persuasive and it exists separate from your certifications and degrees.

And let me add this to what I just said. You never tell a story without a point and you never make a point without telling a story.  Even the testimonials you use should be story based.

This is something I’ll be teaching in Social Proof Profits, the upcoming ‘Live’ training I’ll be doing in June.

Let me quickly mention that right now I’m giving 100% free access to our Selling with Social Proof Video Testimonial Training.  This is a NEW and updated version of our $997.00 training.

And I’m giving you free access to this NEW training as part of a campaign to introduce and create interest in the ‘Live’ training class Social Proof Profits.

You can access the Selling with Social Proof videos by simply going here.   And while I’ve mentioned this like a bazillion times already … I’ll say it again.

There is NOTHING for sale in the Selling with Social Proof training videos. It’s 100% content … nothing else.

I’m giving you free access to this NEW training as part of a campaign to introduce and create interest in the ‘Live’ training class Social Proof Profits.

So, if after watching these videos you’re like: “Yeah!… I want to register and pay to attend Social Proof Profits … you can’t. It’s NOT for sale yet.

If you watch Selling with Social Proof and you decide that you like it you have an option.  If you like it and decide that you want more information like it you you can put your name on the Early Bird Notification list.

The people on that list will get a 24-hour advanced notice of when Social Proof Profits goes on sale … but right now … nothing is for sale.

Let me say it one last time: Social Proof Profits is NOT for sale right now.  If you’re on the Early Bird Notification list, you’ll have a 24-hour head start on everyone else.

Well, Robbie, I’ve answered your question and now it’s time to bring David JP Phillips on to the show.  First, let me read his bio. Then once I’ve done that we’ll welcome him onto the show.

Today David JP Phillips will reveal the most important secret behind the magical science of storytelling so you can become magnetic and irresistible in the marketplace

Many of you have seen him on YouTube already, but for you who have not.

Let me welcome David JP Phillips:

  • International speaker
  • Author
  • Coach and a global authority on public speaking communication and self-leadership.

He was recently awarded as one of the TOP 30 global gurus of communication. He is best-known for his three TEDx-Talks, the first one being:

  1. “How To Avoid Death By PowerPoint” and the latest one;
  2. “The Magical Science of Storytelling” and the last on (based on a 7 year study of 5000 speakers he distilled)
  3. The 110 common skills we all use when communicating.

Together the TEDx-talks accumulate over five million views. Today he is here, 2 weeks after the launch of JP University, the world’s most comprehensive platform for learning communication and leveling up in life.

Download the episode transcript here.

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