Is it ethical to use a sales methodology that works this well? Story Theater Method creator Doug Stevenson reveals an incredibly powerful persuasion methodology that many leading business owners believe may be “too effective” for public use. (2 of 2)
Do you want your messaging and marketing to be more compelling and persuasive? In this episode, we’ll conclude our interview with Storytelling for Business expert Doug Stevenson as he reveals one of internet marketing’s most controversial methods for attracting new clients.
The story is that Stevenson was hired by Google to train high-level management in methods of persuasion, but soon after employees were prohibited from using the methods because they were deemed “too effective” and controversial.